About Aladdin.life

Aladdin.Life launches a World’s first to empower telecom customers and help sellers

  • Only 20% of UAE customers believe they are on the best mobile plan
  • Platform features “Genie Search” for customers to instantly find best plan for their needs
  • “Bazaar” is UAE’s largest online marketplace for mobile plans from all telecom operators.   

Dubai, 26th April 2020: Aladdin.Life has announced the beta  launch of the world’s first platform combining search, marketplace and customer community for telecom services in the UAE. The digital platform will help customers to discover, compare and make informed decisions about mobile and home services and plans in the UAE. Customers will be connected to a marketplace and will also be able to rate and share their experiences on an AI -powered customer community. Authorised Sellers including physical retailers will be able to plug in to the marketplace to get online customer traffic.

Research by Aladdin Life has revealed that only 20% of UAE customers believe they are on the best mobile plan that suits their needs. 70% believe they can save moderate to significant amount by moving to the best plan for their needs.  A similar 70% have not switched to their best plan because they don’t know what plans are available or anticipate difficulties in switching. These findings are consistent with global trends in the industry. Customers worldwide have difficulties navigating and finding the right plan and cannot keep up with frequent prices changes and promotions.

Aladdin.Life addresses these challenges through innovative solutions based on promoting transparency, choice and convenience for customers. Genie search helps existing customers maximize value of their current spend or increase savings. This is done by instantly matching their basic usage pattern with dozens and hundreds of price plans offered by UAE operators. Bazaar is a unique online marketplace complete with online and online 2 offline shopping. It features UAE’s largest collection of mobile plans with sims and devices and  includes 1000+ mobile price plans and 1500 + device installment plans offered by UAE operators.

Subhra Das, Founder & CEO, Aladdin.Life, said: “A vast majority of mobile consumers in the UAE think that the packages they have do not match their needs and budgets. Customers are also reassessing their needs and budgets during this crisis period. This is where we help them and in ways that saves them time, effort and money. “ He added: “We are waking up to a new hyper-digital future where we anticipate customers moving from conspicuous to more conscious consumption habits. We are facilitating this transition by introducing a “Customer First” platform designed for Customers to be in charge. “

Business Visionary and doyen of the telco industry Osman Sultan who is Chairman of Aladdin.life remarked : “Aladdin.life is a reimagination of the entire buying experience in the telco industry and one that is born out of a deep empathy for customers.” Mr Sultan further added: “ The Platform will support the UAE’s digitization efforts by bringing together customers and all stakeholders of the telco ecosystem on one digital platform in the spirit of collaboration and partnership.”

Aladdin Life will be particularly beneficial to customers, sellers and operators as the adoption of 5G gets underway. Customers are expecting mobile operators to offer an enhanced experience, which the holistic platform will facilitate. In addition, people will have access to a customer community for trusted reviews, advice and tips on all aspects of mobile and broadband services. The platform currently caters to the UAE consumer market and will soon be opened up to Home and SME customers . Service can be accessed by visiting www.aladdin.life.

Aladdin life is a digital startup that evangelizes and seeks to address the current issues and needs of telecom customers and their emerging behaviors. It solves these issues by using design thinking, cutting-edge technology, the power of the crowd, and in collaboration with all stakeholders in the telco ecosystem. Aladdin.life kickstarts in the UAE and is designed to unleash a new era for telecom customers in this region and beyond.


Subhra Das

Aladdin.life was founded in 2019 by Subhra Das, former founding EVP Marketing & Customer Experience at du (EITC), UAE, till 2013. As founding CEO of Jawwy in KSA, owned by Saudi Telecommunications Company, Subhra conceived and created one of the world’s first full digital mobile operator in KSA and the first in this region, He has held 5 CMO roles with Mobile operators worldwide and has played a lead role in 6 very successful telco start-ups. 

His Operational Experience spans several key telecom markets: India, Romania, UAE, Saudi Arabia, Oman, Nigeria, Egypt, UK, Germany, France, Spain, Holland and Denmark.

Ganpatsingh Rajput

Ganpatsingh Rajput is Co-founder and CTO of Aladdin.life. He has been co-founder of two tech ventures with successful exits: Co-founding member of www.travelguru.com (acquired by Sabre Inc.)  and  www.infibeam.com (successfully listed on Indian Bourses -NSE and MSE). Travelguru.com was one of the first travel portal in India. Raised funding from Sequoia Capital India and Battery Venture USA. Company was acquired by Sabre Inc in 2007-2008.

GSR as he is fondly known was a former New York based Technology professional having managed distributed teams in USA, Europe  and India.

As VP, HYPERTECH SOLUTION, NJ, USA, 2001-2005, he played a key role in driving innovative dynamic packaging solutions for Global Travel Distribution System-  Amadeus France. GSR is an alumnus of Fr. CRIT, Mumbai having completed his B.Engg, in  Computer Science. He currently leads Aladdin’s Tech team based in Mumbai.